As a startup founder, reading is an essential part of developing a strong business. It is even better if all of your team members read the same book. This creates a better understanding in your team as you are all quite literally on the same page.
Here are some reasons why it is important for startup founders and members to read.
Reading clarifies your vision
We don’t mean your eyesight, but the outlook on your startup. When you as a startup owner sink some time into reading about building your brand and how to run a startup, your startup can only flourish. Not only that, but it gives you the opportunity to make sense of what owning a business is all about.
It is vital for you as the founder to share your insights with your team members. This ensures that everyone has the same vision, which provides clarity. When everyone in the team is on the same page, the startup will be able to thrive in the market.
Reading prepares you for the unexpected
When you as a startup founder are aware of the unexpected, you improve your ability to prepare for the worst. Reading about other businesses and issues they encountered for example, gives you insight into things you may not have thought of and helps you prepare for the unexpected. We suggest that you as a startup founder read about the experiences that others have faced.
Founders who are able to foresee the challenges their business might face, have a better chance of leading their startup to success. When your team members are also aware of the upcoming challenges, they can give the best advice and help avoid pitfalls. Preparing for the worst always puts you a few steps ahead.
Reading helps you to better achieve your goals
Sometimes it is hard to motivate yourself to reach the goals that you have set. One way to overcome this is by reading up on how to set up reachable goals and how to motivate yourself to achieve them. Sometimes you just need some external advice.
You can also benefit from this type of reading as it might enlighten you on some aspect of a problem that you have never thought about. Just don’t keep it to yourself. Make sure that you share your newfound insights with your team members.
It can also be a great opportunity to set goals for your startup with your team members so that you keep motivating one another. This will ensure that your startup is run with the best energy and that most goals are met within time.
Reading improves customer service
If you had the ability to climb inside the minds of your customers, you would use it to see what their wishes are, right? We are here to tell you that by making your message clear you are able to get through to them without having to climb into their minds.
As a startup owner, your customers should always come first. One way to ensure this is by reading. There are many books on the shelf that can help a business owner improve their customer experience. Make sure that everyone on your team has the same ideas to ensure the best possible outcome and customer experience.
Where to start
It can be daunting once you start looking for reading suggestions, we know. So, we have hand selected six books that you as a startup founder and your team members should read.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer