People love watching videos and can really get hooked on shows. Some even binge-watch 15 years worth of episodes of a single show in a matter of weeks.
It is one of the reasons why YouTube, TikTok, Snapchat and many others dominate the media industry. At the moment, the number of subscribers to these platforms is enormous. People are especially fascinated by short videos that YouTube, TikTok and Snapchat offer. It falls in line with the fast-paced society that we have come to know.
The fact that people are so engaged with video content is reason enough to convince you to leverage video content as a startup. If you’re still not convinced, here are five more reasons why you should maximize the reach of video marketing.
1. Video Content can get you Global Reach
Video platforms have a global reach. In fact, according to Social Media Week 78% of individuals view online videos once a week, and 55% watch them daily. And this year, 54% of customers want to see more video content.
That means it can also help your startup have more online presence. It’s great to have blogs on your website, however, not a lot of people have the time to read those articles.
It is important to note that when you keep your videos short, you are able to captivate your audience even more. Through having short videos they are more willing to watch them as it will only take a minute or so.
People are also more likely to share short videos, because they know that their friends/audience would also prefer to watch them. This means that your content reaches a wider audience or global audience much quicker.
That is why creating engaging video content is important to increase your online presence in social media platforms as well.
2. It is Great for SEO
You might be thinking, how can video content be great for SEO? The answer is simple, Google includes video platforms such as YouTube at the top in search results.
Whenever your consumers or clients search for content related to your product or service, chances are the result will include your video content. People are more likely to click on a video when searching for something on Google.
This means that when your video content has been listed as one of the top results, it will most likely receive more views than your blog posts.
Not only that, but if your website has been linked when posting your video content, your website will receive more click throughs.
3. Video content means effortless engagement and faster conversions.
With the amount of people consuming video content on a daily basis, it is safe to say that engagement can be as effortless as long as you produce quality content.
Also, it is said that 64% of consumers purchase a product after watching social videos created by brands (Tubular Insights, 2017), while this statistic is from way back 2017, can you imagine the power of influence video marketing has now?
Since the start of the pandemic there has been a major increase in social media users. According to studies done, there has been an average increase of 13% for social media usage since the start of the pandemic in Europe alone. Which means that creating content on virtual platforms will increase your audience, which also leads to more engagement on your platforms.
4. Video makes it easier to explain your product or service.
Let’s admit it, visual cues help a lot when it comes to learning. We retain more information when watching a video than when we read.
According to Social Media Week, when watching a video, viewers claim to recall 95% of the message, and 92% of mobile users say they share videos with others.
This means that not only are you able to better educate your audience on your products and services, but they will also remember your brand’s name easier. Next time that their friends need a similar product or service that you offer, they will be able to recall it much easier.
5. Increase your email click throughs
A video is a valuable component to your email marketing strategy. It increases your click through rates which helps build your audience.
According to Campaign Monitor, using the phrase “video” in an email subject line improves open rates by 19%, click-through rates by 65%, and unsubscribes by 26%.
This comes back to the fact that people are absorbed in video content. Meaning that you will reach a wider audience with just the mention of “video” in an email or newsletter.
There is no doubt that video content can get your startup the online presence, the traffic and the conversion rate it needs.
All you need to do is make sure that you put out a clear and concise brand messaging that embodies your startup. There are a lot of ways to produce video content without it being expensive.
There are free applications where you can edit your videos and produce high-quality content for your startup. Don’t be afraid to explore these apps, it’s free anyway, what do you have to lose?